Good design must holistically look at the origins of the raw materials, the creation of the product, the usage through its life cycle, and finally its end. An end that should ideally lead to the next journey - for the product as a whole or in parts. It is here that we strive to bring in great efficiencies and optimise creation processes using age old handicrafts to the latest and greatest in technology. Matching our ethos to the way our products are made, has lead to this business path - we are on a journey of exploring the future of fashion and lifestyle - slowly and collectively through good design.